Anime Derivative Works and Fair Use on YouTube

YouTube is home to a plethora of fan-made anime content. There are several types of anime fan works on YouTube, but we focus on derivative works made by YouTuber creators such as reaction videos, parodies, and discussion videos. A derivative work is “a work based on or derived from one or more already existing [copyrighted] works.”

For instance, there's a YouTube video on the channel "TotallyNotMark" called Son Goku: The Misunderstood Character | The Anatomy of Anime. In this video, the host analyzes the character Son Goku from the series Dragon Ball and how writers use different character arcs to portray how characters can grow in a series.

YouTube is a great platform for anime fans to express their love for the medium. However, to do so, they need to comply with YouTube's copyright policies and systems.

Copyright Infringement and Fair Use

Copyright infringement occurs when a copyrighted work is “reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of the copyright owner.” according to the U.S. Copyright Office’s FAQ website. Whenever YouTubers use copyrighted content created by others in their videos without express permission from the copyright holder, they have infringed on the copyright holder's exclusive rights, including the right to reproduce and distribute their work. If a YouTuber creates a different version of an anime, such as an abridged series, that could infringe the copyright holder's exclusive right to create derivatives. But even if such infringement has occurred, the defense of Fair Use may apply, and limited use of the copyrighted material may be allowed. Fair Use is critical in creating anime content on YouTube as it permits the limited “use a copyrighted work without the copyright owner’s permission for purposes such as criticism, comment, news reporting…”. These are the factors that are considered when deciding if a work is eligible for Fair Use.

1. the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; Additionally, “transformative” uses are more likely to be considered fair. Transformative uses are those that add something new, with a further purpose or different character, and do not substitute for the original use of the work.

2. The nature of the copyrighted work;

3. the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and

4. the effect of the use upon the potential market for or value of the copyrighted work.

The Digital Millennium Copyright Act (DMCA)

The Digital Millennium Copyright Act (DMCA) is a law that amended copyright law, particularly in connection with the Internet. It established liability protections (a “Safe Harbor”) for online service providers like YouTube as long as they implement a termination policy for repeat infringers and must “enable copyright owners to have infringing online content removed without the need for litigation” (The Digital Millennium Copyright Act). YouTube's Notice and Takedown system, Content ID system, and Three-Strike policy enable them to qualify for Safe Harbor. The Three-Strike policy serves as the termination policy for repeat infringers, while the Notice & Takedown and Content ID systems provide multiple ways for YouTube to be notified about infringing content on their site. As a result, YouTube typically is not liable for infringing content uploaded on its platform.

YouTube Policies and Content ID System

YouTube has implemented several policies and systems to satisfy the requirements of DMCA. The system and two main policies are the Content ID system and then the 3 Strike Policy and Takedown Notice Policy, both of which are required for YouTube to meet the DMCA "Safe Harbor" statute. The Content ID system allows copyright holders to submit their original works to a database, which is used to scan and identify potentially infringing content uploaded by users. If a video is claimed by the Content ID system, the creator has the opportunity to dispute the claim and request reinstatement. Overall, these policies and systems demonstrate YouTube's commitment to protecting copyrighted works and ensuring a fair and legal platform for content creators. YouTube has uploaded videos about how their Content ID system and Dispute Process work.

YouTube’s Content ID

YouTube’s Dispute Process

Anime Reaction Content on YouTube

Joey (Lucky Boy) Nato is a YouTuber, Twitch streamer, and hip-hop artist/producer from Connecticut. He’s amassed over 600,000 subscribers on his main YouTube channel making reaction content and original music. After making reaction content for over 4 years, he’s branched out to also react to anime content on a new channel called “Joey Nato Anime.” His anime content consists of reacting to anime opening and ending songs and soundtracks, and reacting to anime episodes.

One of Joey’s newer reaction videos:

Joey's reaction videos, if not appropriately edited, could result in copyright infringement, monetization restrictions, blocked videos, or even copyright strikes since he includes copyrighted works of others in his videos. In order to make his videos eligible for Fair Use, Joey must ensure that his portion of the content is unique, original, and makes up the majority of the video. Joey edits his videos in a way that tries to fall under Fair Use by making his content transformative and unique. His video edits allow his videos to focus more on his own commentary and thoughts, while also emphasizing his reactions and emotions towards the anime. The less copyrighted work he uses, the more likely it would support a finding of Fair Use. Fair Use takes into account the effect on the potential market for copyrighted works. It looks at how the unlicensed use could damage the market for the copyright owner’s original work. As shown in the YouTube video posted above, Joey is very passionate and energetic about the anime content he reacts to and uploads. He loves delving into the intricacies of the music, which could positively influence others to explore the community and give the shows more viewership. Joey explained how he approaches editing his videos to be more transformative and unique, as well as how it makes the videos more entertaining and engaging for both him and his viewers:

Even when companies issue copyright claims, YouTube creators can dispute them if they believe their video qualifies for Fair Use, or can edit their content to comply with copyright laws. Typically, anime companies don’t provide specific reasons for claims or block requests but simply cite “Copyrightable Material”. Joey sheds some light on what companies say to creators when claiming videos. Additionally, he shares his experience with the dispute process for claimed videos that he believes may have been eligible for a Fair Use Exception:

Difference Between the United States and Japan Fair Use Exceptions

Japan has a very different approach to copyright law and Fair Use than the United States, and this has caused a few issues on YouTube in recent years. Japan does not have explicit laws that create protections similar to the U.S. Fair Use defense. Instead, Japan has a “Moral Rights of Authors” Subsection that states “The author of a work has the right to preserve the integrity of that work and its title, and is not to be made to suffer any alteration, cut, or other modification thereto that is contrary to the author's intention”. This means the authors of the original works have the final say on the visibility of videos that use their works without a license in their respective country.

Other YouTubers create different styles of content and have faced similar copyright issues. Two prominent YouTube channels are Team Four Star and TotallyNotMark. Team Four Star is a team of creators who have created parody works such as Dragon Ball Z Abridged, Hellsing Ultimate Abridged, and more. As for TotallyNotMark, his channel focuses on discussion and analysis videos of anime shows such as One Piece and Dragon Ball.

Anime Abridged and Review Content

Example of Team Four Star’s abridged content

Example of TotallyNotMark’s analysis content

Team Four Star previously created abridged parody-style content. However, this style of content could potentially infringe on the company's exclusive right to create derivatives. Their abridged works could be eligible for Fair Use because they take an existing anime and create original scripts, re-edit character animations, create their own versions of the musical arrangements, and create comedic derivatives of the original works, which might be deemed “transformative.” Team Four Star strived to create “original, monetizable, and copyright-friendly content” while showing their love and passion for the original works. Outside of Japan, since the videos are still public, it suggests that YouTube found that their videos qualified for a Fair Use exception. Toei blocked many of their videos in Japan, suggesting that they felt these videos infringed on Japan's copyright laws. In the end, Team Four Star stopped the production of these videos to ease the tension between them and copyright holders, and they explained in their Patreon post here.

TotallyNotMark is a YouTuber who creates anime content, including reviews, critiques, and analyses. These styles of content are recognized as "activities that may qualify as fair use" under the United States Copyright Act (1976). In December of 2021, Toei blocked over one hundred and fifty of his videos, even those that didn't include any copyrighted footage. Toei sent YouTube over one hundred and fifty take-down notices, and Mark explains what YouTube did in response to this in the video linked below (from 2:47 - 3:46).

A major reason behind Mark’s Videos being reinstated on his channel was due to the difference in Fair Use laws in Japan and other countries. Mark’s videos included criticism, commentary, and news, as well as a larger proportion of original content compared to copyrighted material. Along with his open love and passion for several of the shows he reviews and analyzes, these factors could have indicated that the videos would not harm the potential market value of the copyrighted works. Taking into account the differing approaches to copyright law and Fair Use in the U.S. and Japan, YouTube did something they’d previously never done before in their copyright system process which TotallyNotMark Explains in the video linked below (from 9:49 - 10:41).

References

Copyright Act, 107 U.S.C. § 17 (1976) https://www.copyright.gov/title17/title17.pdf

Copyright law of japan: Copyright law of japan: Copyright research and information center

cric. Copyright Law of Japan | Copyright Law of Japan | Copyright Research and

Information Center CRIC. (n.d.). Retrieved May 4, 2023, from https://www.cric.or.jp/english/clj/cl2.html

Copyright Office. (2002). Copyright in Derivative Works and Compilations. 14. Retrieved from:

https://www.copyright.gov/circs/circ14.pdf

Emerson College Library: Fair use: Definition and four factors. Definition and Four Factors - Fair Use

- Emerson College Library at Emerson College. (n.d.). https://guides.library.emerson.edu/FairUse

Google. (n.d.). Dispute a content ID claim - YouTube help. Google. Retrieved May 4, 2023,

from https://support.google.com/YouTube/answer/2797454

Google. (n.d.). How content ID works - YouTube help. Google. Retrieved May 4, 2023, from

https://support.google.com/YouTube/answer/2797370?sjid=12952562269038092003-NA

Office, U. S. C. (n.d.). U.S. Copyright Office Fair use index. Retrieved May 7, 2023, from

https://www.copyright.gov/fair-use/

Office, U. S. C. (n.d.). The Digital Millennium Copyright Act. The Digital Millennium Copyright

Act | U.S. Copyright Office. Retrieved May 5, 2023, from

https://www.copyright.gov/dmca/

Scott Frerichs [Team Four Star]. The End of DBZA. Patreon, Feb. 6, 2020,

https://www.patreon.com/posts/end-of-dbza-33758684

TotallyNotMark. (2019, January 31). Son Goku: The Misunderstood Character | The Anatomy of

Anime [Video]. YouTube. https://youtu.be/Ns2GvGSBsok

TotallyNotMark. (2022, January 26). WE WON... sort of (TOEI UPDATE) [Video]. YouTube.

https://youtu.be/BZM_Jxj_Y5c

What is fair use? Copyright Alliance. (2021, February 14). Retrieved May 7, 2023, from

https://copyrightalliance.org/faqs/what-is-fair-use/